News Presenters Ltd

Sarah Pennells

Sarah Pennells is a financial broadcaster, personal finance journalist, money expert and author with over 20 years' experience working across television, radio, web and print.

She is the founder and editor of the UK's leading finance website for women, '', which gives clear, 'easy-to-understand' information and tips on wide range of financial issues and has won, and been shortlisted for, several awards.

Sarah has also presented weekly finance programmes on Share Radio covering an array of topics from finance for women to investing/planning for your retirement, and this was recognised in 2015 when she was named Personal Finance Broadcaster of the Year in the Santander Media Awards.

Sarah is regularly interviewed by the BBC, ITV's Good Morning Britain, Sky News, and Channel 5 (among others) on personal finance and consumer issues. She has also been interviewed as an expert on programmes such as BBC Rip Off Britain as well as Woman's Hour, The World at One, You and Yours and Moneybox on BBC Radio 4 and has written a regular personal finance column for a number of newspapers, magazines and online publications including The Independent on Sunday, Fabulous magazine and People's Friend. As well as writing articles and for her website, Sarah has written personal finance books on three topics about 'making good money decisions as a couple', 'green and ethical money', and 'divorce and finance'.

As well as being named Personal Finance Broadcaster of the Year in 2015, Sarah was also named BIBA Journalist of the Year and Personal Finance Journalist of the Year 2016. Her website, 'savvywoman', was voted best personal finance blog in 2015, and runner up in Headline Media Awards 2016 for the 'Best use of Social Media'; and within the same awards, Sarah was voted runner up as Financial Broadcaster of the Year and runner up in the Consumer Champion category.

Speaking, Conference and Corporate Engagements
Sarah is an accomplished and engaging host for conferences and moderator for panel discussions. She also offers media and messaging training and has worked as an expert contributor on a number of corporate videos.

Visit Sarah's websites: and

Sarah PennellsPhoto: Simon Brown


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